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The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business Paperback – March 15, 2012

by David Weber (Author)
4.5 4.5 out of 5 stars 1,086 ratings
See all formats and editions
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How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.

Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook. This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.

  • Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.
  • Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.
  • Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish
  • Stay lean and profitable by avoiding the most common operating mistakes.
  • Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.
Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Wiley
  4. Publication date
    March 15, 2012
  5. Dimensions
    6 x 0.65 x 9 inches
  6. ISBN-10
    1118208811
  7. ISBN-13
    978-1118208816
  8. See all details
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Editorial Reviews

From the Inside Flap

The food truck craze has arrived. Don't miss out!

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.

The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:

  • Profiles of successful food trucks, detailing their operations, profitability, and scalability

  • How to write a sound business plan, set a reasonable budget, and raise the money to get started

  • Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time

  • How to stay lean and profitable by avoiding the most common operating mistakes??

  • How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise

From the Back Cover

The food truck craze has arrived. Don't miss out!

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.

The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:

  • Profiles of successful food trucks, detailing their operations, profitability, and scalability

  • How to write a sound business plan, set a reasonable budget, and raise the money to get started

  • Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time

  • How to stay lean and profitable by avoiding the most common operating mistakes??

  • How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (March 15, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1118208811
  • ISBN-13 ‏ : ‎ 978-1118208816
  • Item Weight ‏ : ‎ 11.2 ounces
  • Dimensions ‏ : ‎ 6 x 0.65 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,086 ratings

About the author

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David Weber

David Weber

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,086 global ratings
Perfect book for beginners! Very explanatory!
5 Stars
Perfect book for beginners! Very explanatory!
"The Food Truck Handbook" by David Weber is a comprehensive guide that delves into the intricacies of the mobile food business. Weber provides invaluable insights into starting, operating, and thriving in the competitive food truck industry. His practical advice, from menu planning to marketing strategies, is accompanied by real-world examples that make this handbook an essential companion for aspiring and existing food truck entrepreneurs. The author's passion for the subject matter is evident, and his expertise shines through, making this book a must-read for anyone looking to navigate the exciting world of food trucks!The package was delivered free of damages and the book came completely unbent without blemishes. 10/10!
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Top reviews from the United States

Lindsey Katherine
5.0 out of 5 stars Perfect book for beginners! Very explanatory!
Reviewed in the United States on September 29, 2023
Verified Purchase
"The Food Truck Handbook" by David Weber is a comprehensive guide that delves into the intricacies of the mobile food business. Weber provides invaluable insights into starting, operating, and thriving in the competitive food truck industry. His practical advice, from menu planning to marketing strategies, is accompanied by real-world examples that make this handbook an essential companion for aspiring and existing food truck entrepreneurs. The author's passion for the subject matter is evident, and his expertise shines through, making this book a must-read for anyone looking to navigate the exciting world of food trucks!

The package was delivered free of damages and the book came completely unbent without blemishes. 10/10!
Customer image
Lindsey Katherine
5.0 out of 5 stars Perfect book for beginners! Very explanatory!
Reviewed in the United States on September 29, 2023
"The Food Truck Handbook" by David Weber is a comprehensive guide that delves into the intricacies of the mobile food business. Weber provides invaluable insights into starting, operating, and thriving in the competitive food truck industry. His practical advice, from menu planning to marketing strategies, is accompanied by real-world examples that make this handbook an essential companion for aspiring and existing food truck entrepreneurs. The author's passion for the subject matter is evident, and his expertise shines through, making this book a must-read for anyone looking to navigate the exciting world of food trucks!

The package was delivered free of damages and the book came completely unbent without blemishes. 10/10!
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Elizabeth Schroeter
5.0 out of 5 stars A must-read for any aspiring mobile food entrepreneurs
Reviewed in the United States on May 21, 2012
Verified Purchase
My high rating for this book has a lot to do with the fact that this book was EXACTLY what I needed to prepare to launch my own NYC food truck. Easy to follow and enjoyable to read, yet full of plenty of details, great tips and fun interviews with other food truckers. I kept a notebook next to me while I read this and wrote down things like: "test COGS at 30% to set final menu prices," "ask insurance broker if there are fees for additional insured (there shouldn't be!)," "sign up for free Google Voice phone number," and "consider hourly time limit on catering rates to cover staff pay." Really practical advice. My only complaint is that this book wasn't around three years ago when I started planning the food truck business. Of course if it had, it might have scared me off! Weber doesn't sugarcoat things, but he also makes sure to highlight the joys of street vending too. I feel so much more prepared after reading this handbook.
41 people found this helpful
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Karen
4.0 out of 5 stars I am finding it to be quite useful and informative to some one who is thinking about ...
Reviewed in the United States on September 7, 2014
Verified Purchase
have not finished reading this yet but so far very informative. give me a lot to think about, things that I never would have thought about on my own. It is geared more for big city food trucks and I am in a small town that only has 2 food trucks. I am finding it to be quite useful and informative to some one who is thinking about starting a food truck or just new at it. I would to anyone who is thinking about getting into the food truck business to read this book before making any decisions on whether or not this is a business for you.
One person found this helpful
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Keke
5.0 out of 5 stars Great
Reviewed in the United States on December 25, 2023
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Great
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Desi
5.0 out of 5 stars Best food truck book on Amazon.com!
Reviewed in the United States on December 28, 2020
Verified Purchase
Honestly the best food truck book of all Amazon. Well structured and has a lot of info that I wasn't even aware of. If there's anything a business owner or soon to be business owners aught to do is model someone else who's already successfully done so. This books solves that problem! 💯
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Desi
5.0 out of 5 stars Best food truck book on Amazon.com!
Reviewed in the United States on December 28, 2020
Honestly the best food truck book of all Amazon. Well structured and has a lot of info that I wasn't even aware of. If there's anything a business owner or soon to be business owners aught to do is model someone else who's already successfully done so. This books solves that problem! 💯
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One person found this helpful
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SMAN
3.0 out of 5 stars Not much info
Reviewed in the United States on February 5, 2022
Verified Purchase
This book does not contain enough info. They do not get to the point. I guess to stretch out the pages to sell. Skipped through a lot of the chapters.
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ProtoEvan
5.0 out of 5 stars Read this review like for more
Reviewed in the United States on May 26, 2015
Verified Purchase
Starting a food truck Iv read all the books and this one was full of good working thoughts and considerations. I recommend joining a food truck group in your city just about all of them have one even here in Oklahoma City the OKC food truck association is a great way to go beyond the book and find out what permits and check lists you have to follow for your area. As long as your not the same type of food truck you'll find others will be more than happy to help and guide you. These books will help you build the plan but you need a working local knowledge in order to not violate a law. Just in my city I needed a LLC, a Inspection by the city health department, a permit by the health department, a site permit every time I park on private property, a annual permit I have to buy every year to go to special events, and a site inspection permit every time I park at a public event. Hope that helps like my reviews for more
Customer image
ProtoEvan
5.0 out of 5 stars Read this review like for more
Reviewed in the United States on May 26, 2015
Starting a food truck Iv read all the books and this one was full of good working thoughts and considerations. I recommend joining a food truck group in your city just about all of them have one even here in Oklahoma City the OKC food truck association is a great way to go beyond the book and find out what permits and check lists you have to follow for your area. As long as your not the same type of food truck you'll find others will be more than happy to help and guide you. These books will help you build the plan but you need a working local knowledge in order to not violate a law. Just in my city I needed a LLC, a Inspection by the city health department, a permit by the health department, a site permit every time I park on private property, a annual permit I have to buy every year to go to special events, and a site inspection permit every time I park at a public event. Hope that helps like my reviews for more
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206 people found this helpful
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David miller
5.0 out of 5 stars Crazy good
Reviewed in the United States on December 12, 2021
Verified Purchase
This book is by far one of those books that you MUST read to get started on your food truck. I am currently on my way and this is one of the books that set the foundation for me to have everything I will need to flawlessly run a food truck. The book emphasizes the fact that there will be hiccups but it sets you up to be as successful as you can be with as few of those hiccups as possible. I was searching for the source of info that would put my mind at ease about getting started and this was it!
4 people found this helpful
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Top reviews from other countries

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Amy C.
5.0 out of 5 stars Detailed Guide for getting into the Food Truck Business
Reviewed in Canada on December 1, 2020
Verified Purchase
Exactly what I wanted and expected.
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Ernesto Garcia de Alba
4.0 out of 5 stars Aterrizado
Reviewed in Mexico on May 16, 2018
Verified Purchase
Buenos consejos basados en entrevistas de los lideres en el segmento
Consejos que se pueden aplicar a cualquier negocio de comida
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Reiserando
4.0 out of 5 stars Eins von wenigen qualitativen Foodtruck-Büchern
Reviewed in Germany on November 17, 2017
Verified Purchase
Viele Inhalte sind sehr gut und detailgenau beschrieben. Schade dass es das Buch nicht für den Deutschen Markt gibt. Ansonsten sehr gute Beispiele und Interviews vom amerikanischen Markt!
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Tin
4.0 out of 5 stars un'impresa a portata di mano
Reviewed in Italy on October 3, 2016
Verified Purchase
la ristorazione mobile spiegata in un modo efficace e semplicistico! frutto della tendenza del mercato americano! molto interessante la parte della manutenzione dell'autoveicolo
One person found this helpful
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Eliott Silhol
5.0 out of 5 stars Great read
Reviewed in France on July 31, 2014
Verified Purchase
Really comprehensive on the ups and downs of starting a foodtruck business, and understanding the regulatory, operational and financial perspectives of the job.
One person found this helpful
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